Sportshield Limited
ActiveLiveSportshield Limited is an active private limited company incorporated on 27 Apr 2018 (8 years ago), with its registered office in Coventry, West Midlands. The company operates in Financial services.
The score, the reasons behind it, and what to do next.
Active, reachable and in a growing market
A registered office is on file; phone and web are checked on Pro.
Companies House · ONS · Nomis · General opportunity model · 100% of the model measurable
Financials
From Sportshield Limited's filed accounts at Companies House, period ending 2026-06-30. Change vs the prior year (to 2025-06-30). As-filed figures — a signal, not an audited verdict. Dashes are not tagged in the accounts.
A long-standing financial services business in West Midlands, in a market growing 7.4% a year and tracking below the national rate here. Every signal in the model was measurable for this company.
CompetitionRead this one the other way round: a high number means a crowded market, where differentiation matters more than timing.
Answers: Is this a live, reachable business in a market worth being in?
A balanced read. Pick the lens that matches what you sell and every number on this page re-weights.
Accounts are next due 31 Mar 2028; the last set was made up to 30 Jun 2026.
What this means for you: Filings are up to date, which makes this an easier first conversation.
What we checked · General opportunity weighting
Rows marked Not checked are excluded from the score rather than assumed — the missing weight shows up as lower confidence, not as a worse company.
Commonly offered to a company like this
These are sector norms, not detected needs. CompaniesIQ never asserts what a company requires — only what the register does and does not show.
Answers: is this market big, growing and survivable — and is the region ahead or behind?
Sector size & momentum
This sector is growing roughly in line with the national average in West Midlands.
Companies House · every incorporation with a SIC code in this sector (34 codes)
How long companies last here
Of every 100 companies started in this sector, roughly 47 are still trading five years later. This company is past that point.
The market around it
Where the sector is heading
- 1West Midlands is a very high-density market for financial services, with about 35,895 companies in the same industry.
- 2Formation is broadly in line with the national average (+7.3%).
- 3Around 3,045 new companies registered in this industry locally over the last year.
- 4Sector survival sits at 47% over five years — the benchmark for businesses in this classification.
Answers: how crowded is this market, and where does this company sit against its peers?
Score distribution
A quick score from register status and company age only, because that is all the peer list carries. To compare like with like, this company is placed on the same quick score (100) — not the full 68/100 at the top of the page. Treat it as a position, not a ranking.
Peer companies
| Company | Incorporated | Location | Overall signal | Quick score |
|---|---|---|---|---|
| Prominent Life Cover LTD 12034548 · SIC 65110 | 05 Jun 2019 | West Midlands | Active | 96 |
| Hawksyard Mortgage & Protection LTD 14125072 · SIC 64999 | 23 May 2022 | West Midlands | Active | 80 |
| B Independent Financial Services Limited 06783816 · SIC 64999 | 06 Jan 2009 | West Midlands | Active | 100 |
| NPS Wealth Management Limited 07415840 · SIC 65110 | 22 Oct 2010 | West Midlands | Active | 100 |
| Quote Easy Limited 10738557 · SIC 65110 | 25 Apr 2017 | North West | Active | 100 |
| Media Insurance Brokers International Limited 03872416 · SIC 65110 | 05 Nov 1999 | London | Active | 100 |
| Martin And Martin Finance LTD 11997095 · SIC 58190 | 15 May 2019 | East of England | Active | 97 |
| Cardif Insurance Holdings PLC 02713318 · SIC 65110 | 05 May 1992 | London | Active | 100 |
| Nelfin LTD 13407210 · SIC 65110 | 18 May 2021 | South East | Active | 86 |
| Armour Life LTD 11961985 · SIC 65110 | 25 Apr 2019 | South West | Active | 97 |
| Insure Your Life Limited 12022733 · SIC 65110 | 29 May 2019 | North West | Active | 96 |
| Bounce Home Limited 11131746 · SIC 65110 | 03 Jan 2018 | East of England | Active | 100 |
| Buzzacott Financial Services Limited 01862661 · SIC 65110 | 09 Nov 1984 | London | Active | 100 |
| Best Fit Mortgages LTD 15722235 · SIC 64922 | 15 May 2024 | North West | Active | 69 |
| Meridian Insurance Advisors Limited 04426168 · SIC 65110 | 26 Apr 2002 | Yorkshire & the Humber | Active | 100 |
| Dja Financial LTD SC566780 · SIC 65110 | 23 May 2017 | Scotland | Active | 100 |
| Waterside Mortgages LTD 13469739 · SIC 64922 | 21 Jun 2021 | South East | Active | 85 |
| Imatch Mortgages Limited 04573674 · SIC 64999 | 25 Oct 2002 | South East | Active | 100 |
| Elliott Financial Services LTD 04795874 · SIC 65110 | 11 Jun 2003 | South East | Active | 100 |
| TLD Wealth Management Limited 09412791 · SIC 65110 | 29 Jan 2015 | North West | Active | 100 |
| Annuity Discounts Direct LTD 03778875 · SIC 65110 | 27 May 1999 | South East | Active | 100 |
| Deltagem Finance Limited 04359520 · SIC 65110 | 24 Jan 2002 | London | Active | 100 |
| Affinity Select Insurance Services Limited 03565404 · SIC 64191 | 18 May 1998 | South East | Active | 100 |
| Lorega (UK) Limited 09597311 · SIC 65110 | 19 May 2015 | London | Active | 100 |
Answers: what is formally on the public register — and what has not been filed yet?
Timeline
- Accounts filedAccounts with accounts type total exemption full08 Oct 2026
- Confirmation statementConfirmation statement with updates28 May 2026
- Accounts filedAccounts with accounts type total exemption full15 Sept 2025
- Confirmation statementConfirmation statement with updates22 May 2025
- Accounts filedAccounts with accounts type total exemption full06 Mar 2025
- Confirmation statementConfirmation statement with updates20 May 2024
- Change account reference date company current extended16 May 2024
- Accounts filedAccounts with accounts type total exemption full31 Jan 2024
- Confirmation statementConfirmation statement with updates25 May 2023
- Accounts filedAccounts with accounts type total exemption full11 Jan 2023
Showing the 10 most recent of 25 filings. Upgrade for the complete history.
Company details
- Company
- Sportshield Limited
- Number
- 11332503
- Registered office
- Number Three Siskin Drive, Middlemarch Business Park, Coventry, CV3 4FJ
- Incorporated
- 27 Apr 2018
- Type
- Private limited company
- Nature of business
- 65110 — Insurance & pensions; 65120 — Insurance & pensions; 66220 — Insurance broking
- Status
- Active
- Region
- West Midlands · England
- Accounts
- Next due 31 Mar 2028
- Confirmation statement
- Next due 30 May 2027
Connected companies
Other companies run by the same directors are checked on paid plans — each appointment is a separate register lookup.
Who runs and owns it
CompaniesIQ presents evidence drawn from Companies House and ONS. Figures marked as modelled are derived from population and sector data. Scores are indicative, re-weight with the lens you choose, and are not financial, credit or legal advice.