Armour Life LTD
ActiveLiveArmour Life LTD is an active private limited company incorporated on 25 Apr 2019 (7 years ago), with its registered office in Budleigh Salterton, South West. The company operates in Financial services.
The score, the reasons behind it, and what to do next.
Active, reachable and in a growing market
A registered office is on file; phone and web are checked on Pro.
Companies House · ONS · Nomis · General opportunity model · 100% of the model measurable
Financials
From Armour Life LTD's filed accounts at Companies House, period ending 2021-05-31. Change vs the prior year (to 2020-05-31). As-filed figures — a signal, not an audited verdict. Dashes are not tagged in the accounts.
A long-standing financial services business in South West, in a market growing 7.4% a year and growing faster here than nationally. Every signal in the model was measurable for this company.
CompetitionRead this one the other way round: a high number means a crowded market, where differentiation matters more than timing.
Answers: Is this a live, reachable business in a market worth being in?
A balanced read. Pick the lens that matches what you sell and every number on this page re-weights.
Accounts were due 28 Feb 2023 and are not on the register — about 3 years 7 months late.
What this means for you: Overdue filings are the first thing a new supplier will notice — raise it gently, it shows you did your homework.
What we checked · General opportunity weighting
Rows marked Not checked are excluded from the score rather than assumed — the missing weight shows up as lower confidence, not as a worse company.
Commonly offered to a company like this
These are sector norms, not detected needs. CompaniesIQ never asserts what a company requires — only what the register does and does not show.
Answers: is this market big, growing and survivable — and is the region ahead or behind?
Sector size & momentum
This sector is growing roughly in line with the national average in South West.
Companies House · every incorporation with a SIC code in this sector (34 codes)
How long companies last here
Of every 100 companies started in this sector, roughly 47 are still trading five years later. This company is past that point.
The market around it
Where the sector is heading
- 1South West is a very high-density market for financial services, with about 37,204 companies in the same industry.
- 2Formation is broadly in line with the national average (+7.8%).
- 3Around 3,156 new companies registered in this industry locally over the last year.
- 4Sector survival sits at 47% over five years — the benchmark for businesses in this classification.
Answers: how crowded is this market, and where does this company sit against its peers?
Score distribution
A quick score from register status and company age only, because that is all the peer list carries. To compare like with like, this company is placed on the same quick score (97) — not the full 71/100 at the top of the page. Treat it as a position, not a ranking.
Peer companies
| Company | Incorporated | Location | Overall signal | Quick score |
|---|---|---|---|---|
| Heidi Loughlin Limited 15759054 · SIC 65110 | 04 Jun 2024 | South West | Active | 69 |
| Pete Dunn Life Limited 15724096 · SIC 65110 | 16 May 2024 | South West | Active | 69 |
| Ecclesiastical Life Limited 00243111 · SIC 65110 | 19 Oct 1929 | South West | Active | 100 |
| Quote Easy Limited 10738557 · SIC 65110 | 25 Apr 2017 | North West | Active | 100 |
| Media Insurance Brokers International Limited 03872416 · SIC 65110 | 05 Nov 1999 | London | Active | 100 |
| Martin And Martin Finance LTD 11997095 · SIC 58190 | 15 May 2019 | East of England | Active | 97 |
| Prominent Life Cover LTD 12034548 · SIC 65110 | 05 Jun 2019 | West Midlands | Active | 96 |
| Cardif Insurance Holdings PLC 02713318 · SIC 65110 | 05 May 1992 | London | Active | 100 |
| Nelfin LTD 13407210 · SIC 65110 | 18 May 2021 | South East | Active | 86 |
| Insure Your Life Limited 12022733 · SIC 65110 | 29 May 2019 | North West | Active | 96 |
| Bounce Home Limited 11131746 · SIC 65110 | 03 Jan 2018 | East of England | Active | 100 |
| Buzzacott Financial Services Limited 01862661 · SIC 65110 | 09 Nov 1984 | London | Active | 100 |
| Best Fit Mortgages LTD 15722235 · SIC 64922 | 15 May 2024 | North West | Active | 69 |
| Meridian Insurance Advisors Limited 04426168 · SIC 65110 | 26 Apr 2002 | Yorkshire & the Humber | Active | 100 |
| Dja Financial LTD SC566780 · SIC 65110 | 23 May 2017 | Scotland | Active | 100 |
| Waterside Mortgages LTD 13469739 · SIC 64922 | 21 Jun 2021 | South East | Active | 85 |
| Imatch Mortgages Limited 04573674 · SIC 64999 | 25 Oct 2002 | South East | Active | 100 |
| Elliott Financial Services LTD 04795874 · SIC 65110 | 11 Jun 2003 | South East | Active | 100 |
| TLD Wealth Management Limited 09412791 · SIC 65110 | 29 Jan 2015 | North West | Active | 100 |
| Annuity Discounts Direct LTD 03778875 · SIC 65110 | 27 May 1999 | South East | Active | 100 |
| Deltagem Finance Limited 04359520 · SIC 65110 | 24 Jan 2002 | London | Active | 100 |
| Affinity Select Insurance Services Limited 03565404 · SIC 64191 | 18 May 1998 | South East | Active | 100 |
| Lorega (UK) Limited 09597311 · SIC 65110 | 19 May 2015 | London | Active | 100 |
| Mark Smith Financial Solutions Limited 12545792 · SIC 64922 | 03 Apr 2020 | North East | Active | 92 |
Answers: what is formally on the public register — and what has not been filed yet?
Timeline
In plain English: Received a strike-off notice without being dissolved.
- Officer resignedCessation of a person with significant control18 Jan 2026
- Officer resignedCessation of a person with significant control18 Jan 2026
- Officer resignedTermination director company with name termination date18 Jan 2026
- Officer resignedTermination director company with name termination date18 Jan 2026
- Status change / strike-offDissolved compulsory strike off suspended11 May 2023
- Strike-off noticeGazette notice compulsory02 May 2023
- Registered office changedChange registered office address company with date old address new address13 Mar 2023
- Confirmation statementConfirmation statement with no updates06 May 2022
- Accounts filedMicro-entity accounts09 Feb 2022
- Confirmation statementConfirmation statement with no updates07 May 2021
Showing the 10 most recent of 25 filings. Upgrade for the complete history.
Company details
- Company
- Armour Life LTD
- Number
- 11961985
- Registered office
- C/O 55 East Budleigh Road, Budleigh Salterton, EX9 6EW
- Incorporated
- 25 Apr 2019
- Type
- Private limited company
- Nature of business
- 65110 — Insurance & pensions; 65120 — Insurance & pensions; 66220 — Insurance broking
- Status
- Active
- Region
- South West · England
- Accounts
- Overdue, was due 28 Feb 2023
- Confirmation statement
- Overdue, was due 08 May 2023
Connected companies
Other companies run by the same directors are checked on paid plans — each appointment is a separate register lookup.
Who runs and owns it
CompaniesIQ presents evidence drawn from Companies House and ONS. Figures marked as modelled are derived from population and sector data. Scores are indicative, re-weight with the lens you choose, and are not financial, credit or legal advice.