Keel Toys Limited
ActiveLiveKeel Toys Limited is an active private limited company incorporated on 26 Mar 1999 (27 years ago), with its registered office in Ashford, South East. The company operates in Manufacturing.
The score, the reasons behind it, and what to do next.
A live business, still light on evidence
A registered office is on file; phone and web are checked on Pro.
Companies House · ONS · Nomis · General opportunity model · 100% of the model measurable
Financials
From Keel Toys Limited's filed accounts at Companies House, period ending 2025-03-31. Change vs the prior year (to 2024-03-31). As-filed figures — a signal, not an audited verdict. Dashes are not tagged in the accounts.
A long-standing manufacturing business in South East, in a market growing 1.8% a year and growing faster here than nationally. Every signal in the model was measurable for this company.
CompetitionRead this one the other way round: a high number means a crowded market, where differentiation matters more than timing.
Answers: Is this a live, reachable business in a market worth being in?
A balanced read. Pick the lens that matches what you sell and every number on this page re-weights.
Accounts are next due 31 Dec 2026; the last set was made up to 31 Mar 2025.
What this means for you: Filings are up to date, which makes this an easier first conversation.
What we checked · General opportunity weighting
Rows marked Not checked are excluded from the score rather than assumed — the missing weight shows up as lower confidence, not as a worse company.
Commonly offered to a company like this
These are sector norms, not detected needs. CompaniesIQ never asserts what a company requires — only what the register does and does not show.
Answers: is this market big, growing and survivable — and is the region ahead or behind?
Sector size & momentum
This sector is growing roughly in line with the national average in South East.
Companies House · every incorporation with a SIC code in this sector (259 codes) · a company listing codes in more than one group can be counted twice (~2%)
How long companies last here
Of every 100 companies started in this sector, roughly 42 are still trading five years later. This company is past that point.
The market around it
Where the sector is heading
- 1South East is a very high-density market for manufacturing, with about 43,874 companies in the same industry.
- 2Formation is broadly in line with the national average (+2.1%).
- 3Around 2,336 new companies registered in this industry locally over the last year.
- 4Sector survival sits at 42% over five years — the benchmark for businesses in this classification.
Answers: how crowded is this market, and where does this company sit against its peers?
Score distribution
A quick score from register status and company age only, because that is all the peer list carries. To compare like with like, this company is placed on the same quick score (100) — not the full 63/100 at the top of the page. Treat it as a position, not a ranking.
Peer companies
| Company | Incorporated | Location | Overall signal | Quick score |
|---|---|---|---|---|
| Full Of Game LTD 12261866 · SIC 32409 | 15 Oct 2019 | South East | Active | 95 |
| Two Rex Games LTD 14061286 · SIC 32409 | 21 Apr 2022 | South East | Active | 80 |
| Mag Games Limited 08892692 · SIC 32409 | 13 Feb 2014 | South East | Active | 100 |
| Readstart LTD 14899015 · SIC 32409 | 29 May 2023 | South East | Active | 74 |
| Kingsley Merchant LTD 12900327 · SIC 32409 | 23 Sept 2020 | South East | Active | 89 |
| Fela And Friends LTD 12771074 · SIC 32409 | 27 Jul 2020 | South East | Active | 90 |
| Mega VR LTD 14970247 · SIC 32401 | 29 Jun 2023 | South East | Active | 73 |
| Spark Models UK Limited 12446156 · SIC 32409 | 06 Feb 2020 | South East | Active | 93 |
| Jam Sack Games Limited 14897126 · SIC 32409 | 26 May 2023 | South East | Active | 74 |
| Caracal Services Limited 04537174 · SIC 32409 | 17 Sept 2002 | South East | Active | 100 |
| Battle Honours 3d Limited 14133212 · SIC 32409 | 26 May 2022 | South East | Active | 80 |
| DHS Toys LTD 13940821 · SIC 32401 | 25 Feb 2022 | South East | Active | 81 |
| Gear Shadow Games Limited 15747415 · SIC 32409 | 29 May 2024 | South East | Active | 69 |
| Armourfast (London) Limited 08889029 · SIC 32409 | 12 Feb 2014 | South East | Active | 100 |
| Hip Hops Cards LTD 09491980 · SIC 32409 | 16 Mar 2015 | South East | Active | 100 |
| Ravensburger Limited 00817350 · SIC 32409 | 26 Aug 1964 | South East | Active | 100 |
| P Kell Trading Limited 09325572 · SIC 32409 | 24 Nov 2014 | North East | Active | 100 |
| Mozi Trendz LTD 12257172 · SIC 32409 | 11 Oct 2019 | East of England | Active | 95 |
| Metcalfe Models And Toys LTD 04524082 · SIC 32409 | 02 Sept 2002 | Yorkshire & the Humber | Active | 100 |
| In My Own Little World LTD 15726642 · SIC 32409 | 17 May 2024 | South West | Active | 69 |
| Kiddy Mini LTD 13627465 · SIC 32401 | 16 Sept 2021 | London | Active | 84 |
| Arne Trade Company Limited 14901741 · SIC 32409 | 30 May 2023 | West Midlands | Active | 74 |
| The Colour Forge LTD 12827167 · SIC 32409 | 20 Aug 2020 | Yorkshire & the Humber | Active | 90 |
| Flycatcher Corp LTD. 10761050 · SIC 32409 | 09 May 2017 | London | Active | 100 |
Answers: what is formally on the public register — and what has not been filed yet?
Timeline
- Confirmation statementConfirmation statement with no updates26 Apr 2026
- Change person director company with change date22 Apr 2026
- Charge satisfiedMortgage satisfy charge full14 Apr 2026
- Change person director company with change date21 Feb 2026
- Accounts filedFull accounts17 Dec 2025
- Confirmation statementConfirmation statement with no updates13 May 2025
- Accounts filedFull accounts21 Nov 2024
- Confirmation statementConfirmation statement with no updates15 May 2024
- Charge registeredMortgage create with deed with charge number charge creation date03 Apr 2024
- Accounts filedFull accounts27 Oct 2023
Showing the 10 most recent of 25 filings. Upgrade for the complete history.
Company details
- Company
- Keel Toys Limited
- Number
- 03744062
- Registered office
- Unit 1 Ashford Business Park, Sevington, Ashford, TN24 0SG
- Incorporated
- 26 Mar 1999
- Type
- Private limited company
- Nature of business
- 32409 — SIC division 32
- Status
- Active
- Region
- South East · England
- Accounts
- Next due 31 Dec 2026
- Confirmation statement
- Next due 10 May 2027
Connected companies
Other companies run by the same directors are checked on paid plans — each appointment is a separate register lookup.
Who runs and owns it
- Created
- 02 Apr 2024
- Registered
- 03 Apr 2024
- Persons entitled
- Hsbc UK Bank PLC
- Created
- 17 Aug 2018
- Registered
- 22 Aug 2018
- Persons entitled
- Hsbc UK Bank PLC
- Created
- 24 Jul 2018
- Registered
- 24 Jul 2018
- Persons entitled
- Hsbc Invoice Finance (UK) LTD
- Created
- 05 Jul 2018
- Registered
- 10 Jul 2018
- Persons entitled
- Hsbc Bank PLC
- Created
- 05 Jul 2018
- Registered
- 10 Jul 2018
- Persons entitled
- Hsbc Bank PLC
- Created
- 05 Jul 2018
- Registered
- 09 Jul 2018
- Persons entitled
- Hsbc Bank PLC
- Created
- 20 May 2013
- Registered
- 28 May 2013
- Persons entitled
- Rbs Invoice Finance LTD
- Created
- 24 Jan 2001
- Registered
- 02 Feb 2001
- Persons entitled
- National Westminster Bank PLC
- Created
- 13 May 1999
- Registered
- 21 May 1999
- Persons entitled
- National Westminster Bank PLC
CompaniesIQ presents evidence drawn from Companies House and ONS. Figures marked as modelled are derived from population and sector data. Scores are indicative, re-weight with the lens you choose, and are not financial, credit or legal advice.