Custom House Trading LTD
ActiveLiveCustom House Trading LTD is an active private limited company incorporated on 21 Aug 2019 (7 years ago), with its registered office in London. The company operates in Retail & wholesale.
The score, the reasons behind it, and what to do next.
A live business, still light on evidence
A registered office is on file; phone and web are checked on Pro.
Companies House · ONS · Nomis · General opportunity model · 100% of the model measurable
Financials
No machine-readable accounts to parse yet. New companies often haven’t filed, and some file PDF-only or dormant accounts.
A long-standing retail & wholesale business in London, in a market growing 3.1% a year and growing faster here than nationally. Every signal in the model was measurable for this company.
CompetitionRead this one the other way round: a high number means a crowded market, where differentiation matters more than timing.
Answers: Is this a live, reachable business in a market worth being in?
A balanced read. Pick the lens that matches what you sell and every number on this page re-weights.
First accounts were due 21 May 2021 and are not on the register — about 5 years 4 months late.
What this means for you: Overdue filings are the first thing a new supplier will notice — raise it gently, it shows you did your homework.
What we checked · General opportunity weighting
Rows marked Not checked are excluded from the score rather than assumed — the missing weight shows up as lower confidence, not as a worse company.
Commonly offered to a company like this
These are sector norms, not detected needs. CompaniesIQ never asserts what a company requires — only what the register does and does not show.
Answers: is this market big, growing and survivable — and is the region ahead or behind?
Sector size & momentum
This sector is growing faster in London than nationally — a regional tailwind worth tracking.
Companies House · every incorporation with a SIC code in this sector (103 codes)
How long companies last here
Of every 100 companies started in this sector, roughly 37 are still trading five years later. This company is past that point.
The market around it
Where the sector is heading
- 1London is a very high-density market for retail & wholesale, with about 89,750 companies in the same industry.
- 2Formation is running ahead of the national average here (+4.2% vs +3.1%), pointing to a regional tailwind.
- 3Around 7,828 new companies registered in this industry locally over the last year.
- 4Sector survival sits at 37% over five years — the benchmark for businesses in this classification.
Answers: how crowded is this market, and where does this company sit against its peers?
Score distribution
A quick score from register status and company age only, because that is all the peer list carries. To compare like with like, this company is placed on the same quick score (95) — not the full 53/100 at the top of the page. Treat it as a position, not a ranking.
Peer companies
| Company | Incorporated | Location | Overall signal | Quick score |
|---|---|---|---|---|
| Hatton Jewels Limited 06241877 · SIC 47770 | 09 May 2007 | London | Active | 100 |
| Az Fine Jewellery Limited 12084752 · SIC 46480 | 04 Jul 2019 | London | Active | 96 |
| Pantheon Design Limited 12008629 · SIC 32120 | 21 May 2019 | London | Active | 97 |
| J&J Aspiring Enterprises LTD 14847235 · SIC 47710 | 04 May 2023 | London | Active | 74 |
| Mayfair Watch World LTD 13472325 · SIC 47770 | 23 Jun 2021 | London | Active | 85 |
| Chostner LTD 08913137 · SIC 32120 | 26 Feb 2014 | London | Active | 100 |
| Roots Jewellery LTD 15710957 · SIC 47770 | 09 May 2024 | London | Active | 69 |
| E&E International LTD 12583634 · SIC 47770 | 04 May 2020 | London | Active | 91 |
| Ayana Jade LTD 14855221 · SIC 47770 | 09 May 2023 | London | Active | 74 |
| Harris & Co. Clockmasters Limited 14114848 · SIC 26520 | 18 May 2022 | London | Active | 80 |
| Albazi LTD 12818956 · SIC 47770 | 17 Aug 2020 | London | Active | 90 |
| Mer Neith Collection LTD 12607337 · SIC 47770 | 18 May 2020 | London | Active | 91 |
| House Of Mouawad Limited 14386468 · SIC 47770 | 29 Sept 2022 | London | Active | 78 |
| Nautical And Nice (Scot) Limited SC617861 · SIC 47770 | 10 Jan 2019 | Scotland | Active | 99 |
| Gem Box (Birmingham) Limited 09740079 · SIC 47770 | 19 Aug 2015 | West Midlands | Active | 100 |
| Ifraz Jewellers Limited 04662294 · SIC 47770 | 11 Feb 2003 | West Midlands | Active | 100 |
| Aurum Retail Limited 13587710 · SIC 47770 | 26 Aug 2021 | Yorkshire & the Humber | Active | 84 |
| Branded Perfume UK Limited 14868692 · SIC 47190 | 15 May 2023 | East of England | Active | 74 |
| Midas Jewellery Design Limited 12239905 · SIC 32120 | 02 Oct 2019 | Yorkshire & the Humber | Active | 95 |
| Marmion Jewellers LTD 12080487 · SIC 47770 | 02 Jul 2019 | South West | Active | 96 |
| Lux Watches LTD 12065479 · SIC 47770 | 24 Jun 2019 | Wales | Active | 96 |
| Change4gold LTD 12008025 · SIC 47770 | 21 May 2019 | North West | Active | 97 |
| Purdi Limited 12434844 · SIC 47770 | 31 Jan 2020 | West Midlands | Active | 93 |
| Real Jewellers LTD 15170040 · SIC 46480 | 27 Sept 2023 | South East | Active | 72 |
Answers: what is formally on the public register — and what has not been filed yet?
Timeline
In plain English: Received a strike-off notice without being dissolved.
- Status change / strike-offDissolved compulsory strike off suspended16 Dec 2021
- Strike-off noticeGazette notice compulsory07 Dec 2021
- Change person director company with change date15 Jun 2021
- Ownership (PSC) changeChange to a person with significant control15 Jun 2021
- Registered office changedChange registered office address company with date old address new address15 Jun 2021
- Confirmation statementConfirmation statement with updates15 Jun 2021
- Ownership (PSC) changeNotification of a person with significant control15 Jun 2021
- Registered office changedChange registered office address company with date old address new address15 Jun 2021
- Director appointedAppoint person director company with name date14 Jun 2021
- Officer resignedTermination director company with name termination date14 Jun 2021
Showing the 10 most recent of 13 filings. Upgrade for the complete history.
Company details
- Company
- Custom House Trading LTD
- Number
- 12168619
- Registered office
- 20-22 Wenlock Road Wenlock Road, London, N1 7GU
- Incorporated
- 21 Aug 2019
- Type
- Private limited company
- Nature of business
- 47770 — Retail trade
- Status
- Active
- Region
- London · England
- Accounts
- Overdue, was due 21 May 2021
- Confirmation statement
- Overdue, was due 29 Jun 2022
Connected companies
Other companies run by the same directors are checked on paid plans — each appointment is a separate register lookup.
Who runs and owns it
CompaniesIQ presents evidence drawn from Companies House and ONS. Figures marked as modelled are derived from population and sector data. Scores are indicative, re-weight with the lens you choose, and are not financial, credit or legal advice.