William Hill Limited
ActiveLiveWilliam Hill Limited is an active private limited company incorporated on 08 May 2001 (25 years ago), with its registered office in London. The company operates in Arts & recreation.
The score, the reasons behind it, and what to do next.
A live business, still light on evidence
A registered office is on file; phone and web are checked on Pro.
Companies House · ONS · Nomis · General opportunity model · 100% of the model measurable
Financials
No machine-readable accounts to parse yet. New companies often haven’t filed, and some file PDF-only or dormant accounts.
CompetitionRead this one the other way round: a high number means a crowded market, where differentiation matters more than timing.
Answers: Is this a live, reachable business in a market worth being in?
A balanced read. Pick the lens that matches what you sell and every number on this page re-weights.
Accounts are next due 31 Dec 2026; the last set was made up to 31 Dec 2024.
What this means for you: Filings are up to date, which makes this an easier first conversation.
What we checked · General opportunity weighting
Rows marked Not checked are excluded from the score rather than assumed — the missing weight shows up as lower confidence, not as a worse company.
Commonly offered to a company like this
These are sector norms, not detected needs. CompaniesIQ never asserts what a company requires — only what the register does and does not show.
Answers: is this market big, growing and survivable — and is the region ahead or behind?
Sector size & momentum
This sector is growing faster in London than nationally — a regional tailwind worth tracking.
Companies House · every incorporation with a SIC code in this sector (17 codes)
How long companies last here
Of every 100 companies started in this sector, roughly 33 are still trading five years later. This company is past that point.
The market around it
Where the sector is heading
- 1London is a very high-density market for arts & recreation, with about 25,266 companies in the same industry.
- 2Formation is running ahead of the national average here (+5.1% vs +3.8%), pointing to a regional tailwind.
- 3Around 2,238 new companies registered in this industry locally over the last year.
- 4Sector survival sits at 33% over five years — the benchmark for businesses in this classification.
Answers: how crowded is this market, and where does this company sit against its peers?
Score distribution
A quick score from register status and company age only, because that is all the peer list carries. To compare like with like, this company is placed on the same quick score (100) — not the full 63/100 at the top of the page. Treat it as a position, not a ranking.
Peer companies
| Company | Incorporated | Location | Overall signal | Quick score |
|---|---|---|---|---|
| Aspinall'S Club Limited 02495259 · SIC 92000 | 24 Apr 1990 | London | Active | 100 |
| TGR'S (1991) Limited 02601313 · SIC 56302 | 15 Apr 1991 | London | Active | 100 |
| Ladbrokes Betting & Gaming Limited 00775667 · SIC 92000 | 01 Oct 1963 | London | Active | 100 |
| Gtote Limited 10789192 · SIC 92000 | 25 May 2017 | London | Active | 100 |
| Reuben Page Limited 02511982 · SIC 92000 | 14 Jun 1990 | London | Active | 100 |
| Inflight Gambling LTD 12250192 · SIC 52230 | 08 Oct 2019 | London | Active | 95 |
| Premio Prize Limited 15743276 · SIC 92000 | 26 May 2024 | London | Active | 69 |
| Inspired Gaming (Greece) Limited 09219329 · SIC 46690 | 15 Sept 2014 | East Midlands | Active | 100 |
| Better Value International LTD 14609700 · SIC 92000 | 23 Jan 2023 | East of England | Active | 76 |
| Kingsbridge Automatics Limited 04484761 · SIC 77390 | 12 Jul 2002 | South West | Active | 100 |
| A Cash Limited 10657946 · SIC 92000 | 08 Mar 2017 | East of England | Active | 100 |
| Reel Fruits Limited 08181082 · SIC 92000 | 15 Aug 2012 | South East | Active | 100 |
| SP Graham D1 LTD NI623822 · SIC 92000 | 02 Apr 2014 | Northern Ireland | Active | 100 |
| Essex & Herts Flight For Life Lottery Operations LTD 11995048 · SIC 92000 | 14 May 2019 | East of England | Active | 97 |
| Palatial Leisure Limited 02794499 · SIC 92000 | 01 Mar 1993 | East of England | Active | 100 |
| Pick10 LTD 06230435 · SIC 92000 | 27 Apr 2007 | East Midlands | Active | 100 |
| Boxertricks Gaming LTD 14294897 · SIC 92000 | 15 Aug 2022 | North West | Active | 79 |
| Bunny Racing LTD 06349647 · SIC 92000 | 21 Aug 2007 | East of England | Active | 100 |
| Casino Palace LTD NI050551 · SIC 92000 | 02 May 2004 | Northern Ireland | Active | 100 |
| Potsofgoldamusements Limited 12921396 · SIC 92000 | 02 Oct 2020 | West Midlands | Active | 89 |
| Adelphi Events Management LTD 08061481 · SIC 92000 | 09 May 2012 | East of England | Active | 100 |
| Double Diamond Gaming Limited 06896085 · SIC 92000 | 05 May 2009 | West Midlands | Active | 100 |
| A B Bet LTD 05636802 · SIC 92000 | 25 Nov 2005 | North West | Active | 100 |
| Balls Of Thunder Competitions LTD SC769737 · SIC 92000 | 17 May 2023 | Scotland | Active | 74 |
Answers: what is formally on the public register — and what has not been filed yet?
Timeline
- Confirmation statementConfirmation statement with updates27 Jun 2026
- Legacy03 Jan 2026
- Accounts filedAccounts with accounts type group08 Jul 2025
- Share capital changeCapital cancellation treasury shares with date currency capital figure03 Jul 2025
- Confirmation statementConfirmation statement with updates23 Jun 2025
- Share capital changeCapital allotment shares23 Jun 2025
- Officer resignedTermination director company with name termination date11 Mar 2025
- Accounts filedAccounts with accounts type group09 Jul 2024
- Confirmation statementConfirmation statement with no updates17 Jun 2024
- Officer resignedTermination director company with name termination date26 Apr 2024
Showing the 10 most recent of 25 filings. Upgrade for the complete history.
Company details
- Company
- William Hill Limited
- Number
- 04212563
- Registered office
- 1 Bedford Avenue, London, WC1B 3AU
- Incorporated
- 08 May 2001
- Type
- Private limited company
- Nature of business
- 92000 — SIC division 92
- Status
- Active
- Region
- London · England
- Accounts
- Next due 31 Dec 2026
- Confirmation statement
- Next due 07 Jul 2027
Connected companies
Other companies run by the same directors are checked on paid plans — each appointment is a separate register lookup.
Who runs and owns it
- Created
- 27 Aug 2021
- Registered
- 02 Sept 2021
- Persons entitled
- Deutsche Bank Ag, London Branch as Security Agent
CompaniesIQ presents evidence drawn from Companies House and ONS. Figures marked as modelled are derived from population and sector data. Scores are indicative, re-weight with the lens you choose, and are not financial, credit or legal advice.